Leaders in the tough business world have to take charge, make difficult decisions in difficult situations, and apply many strategies, much like commanders need to on the field.Įxtreme Ownership (2015) by Jocko Willink and Leif Babin, two Navy SEAL task unit leaders, discusses these strategies that leaders in the business world can apply to overcome even the most challenging business battles. The complex combat situations of life and death that they deal with have underlying principles that can be applied to modern-day business. Jocko also authored the Discipline Equals Freedom Field Manual, a New York Times Bestseller, and the bestselling children’s books: The Way of the Warrior Kid, and The Way of the Warrior Kid: Marc’s Mission.There are many lessons one can learn from the leadership tactics of the Navy SEAL commanders. Upon retiring from the Navy, Jocko co-founded Echelon Front, a premier leadership consulting company, where he teaches the leadership principles he learned on the battlefield to help others lead and win. Jocko is the recipient of the Silver Star, the Bronze Star, and numerous other personal and unit awards. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War.
Army’s First Armored Division bring stability to the violent, war-torn city. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. Navy SEALs Lead and Win, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as Chief Executive Officer, leadership instructor, speaker and strategic advisor. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. The smartest, most revolutionary management approach since Jack Welch's Six Sigma.
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